With the news that Chipotle Mexican Grill will be opening its doors in London next year, this month’s issue of Restaurant Magazine claims that 2010 will be the year of the burrito. This is exciting to me for multiple reasons – it could benefit my job and my taste buds – and I have been telling people ‘the burrito wave is coming’ for months!
The American build-it-your-way style of burritos, tacos and fajitas is very popular back home, where you can find a Moe’s or a Chipotle on just about every street corner (think Giraffe, Wagamama, Ping Pong). It’s always kind of surprised me that the UK hasn’t caught on yet, and while Londoners can find a Pret or an Eat with their eyes closed, they still have to do a bit of searching for the likes of Chilango, Tortilla, my personal fave and client-of-mine Daddy Donkey or new kids on the block Poncho No8.
With the success and popularity of Wahaca, people in London seem to be more accepting of my favourite cuisine, and I find people more and more accepting of the word ‘burrito.’ If done right, Mexican food is delicious, healthy (or not, depending on what you order, but the important thing is that it CAN be healthy and still taste really, really good) and served with plenty of fresh salsas and guacamole.
The successful expansion of places like Chilango and Wahaca, some might some the burrito wave has rippled out. But in my opinion, it’s only just begun. There’s much more potential for the burrito to hit the streets of London and eventually the whole of the UK, and there’s more where that came from: think tacos, quesadillas, nachos (by this I do not mean tortilla chips – I mean real, covered in cheese, meat and salsa nachos), taquitos, flautas and more!
I’d say we’re about to hit the peak of the Mexican food trend and it will be the most notable one of 2010. And I consider myself to be a reliable source – I’ve been tracking people’s thoughts and opinions on Mexican food in London for about 15 months! Others might say the banh mi revolution will overpower the burrito, and some are voting for street food in general.
What do you think will be the biggest food trend of 2010?