yuforia Frozen Yoghurt Co (my new favourite place)

It’s summer, it’s hot, and there is no freaking air-conditioning in this city. Which can only mean one thing: I am craving frozen yoghurt every single day after lunch. I’ve always had a bit of a love/hate relationship with frozen yoghurt (the American kind, anyway). In the U.S. it was TCBY (The Country’s Best Yogurt) that made frozen yoghurt an occasion – somewhere to go with girlfriends after the beach, with your mom after dinner, or just for an afternoon snack after the gym. It’s great because it is healthier than full-fat ice cream (LOVE), but although it is 90% fat free, it is still packed with calories and sugar (HATE).

Currently, TCBY’s around America are shutting down because the Pinkberry’s are taking over. The difference with Pinkberry is that it actually is healthy – most flavours are nonfat, low in sugar and very low in calories and made with all natural products. Needless to say, it is the current snack of the moment for women in America, especially in California and New York.

I noticed Yuforia in London last year when I visited the summer food market in Covent Garden. I love the concept, which delivers a product like Pinkbery – nonfat, natural frozen yoghurt with fresh fruits like kiwi, mango and berries. Or, if you’re feeling like you need a real treat, you can have Oreos, marshmallows or fudge!

The frozen yoghurt comes in three flavours: natural, chocolate (which is so much better than that horrible sour stuff at Snog) and a special of the week.

And the best part is the nutritional content per 100ml (a small is about 125ml):

60 Kcal, and 0.05 grams of fat. I think I’ll take a large, please.

I will be the first to admit that the nonfat, Yuforia type of natural frozen yoghurt is a far cry from ice cream. But if you like natural yoghurt and want a sweet, healthy, icy treat (or perhaps an unhealthy one with a bit of Orea on top!), Yuforia is the place to go.

If you’re on the move and you need a light lunch, then a large, natural Yuforia yoghurt  will set you back about £4, whilst filling you up with only about 200 calories depending on your toppings, and can provide you with a few servings of fruit! This is definitely a love/love relationship. 

Locations:

Beak Street, Soho and Covent Garden www.yu-foria.com

*Update: 19 July 2010: Yuforia frozen yoghurt company is now a client of mine at ING MEDIA. The opinions written above are my own and were posted before I knew they would become a client. No one at Yuforia asked me to write this post.

You may also enjoy these similar posts:

• Healthy breakfast ‘on the go’
• Coo-coo for Coco water?
• Smart Snacking 101
• The Search for a Healthy, Filling Breakfast
• Eating at night… done right.